Exploring cultures, experiences & business

Anthropologist | Founder | Lecturer | Researcher

Hello there

This is what defines me and what I’m passionate about

Bridging the gap between people, technology, and the systems shaping our future

At just 24, I founded Antropología 2.0, Spain’s first business anthropology agency, where I had the privilege of leading transformative projects with global brands like Uber, Decathlon, and Canon.

My concern for the pressing need for systemic change to address the climate crisis led me to join Cervest, a trailblazing team where we developed cutting-edge climate intelligence SaaS. Together, we empowered companies to anticipate, quantify, and mitigate climate-related risks.

Currently, I’m part of the Insights Center at CaixaBank, exploring how we define value and how we interact with emerging technologies like artificial intelligence and cryptocurrencies.

In 2020, I launched the first Spanish-language course on business anthropology. Today, I continue to share my knowledge as a lecturer at IE Business School, LCI Design School, and La Nave Nodriza.

Organizations I collaborate with

Antropología 2.0 - Founder & Principal Researcher
Established Spain’s first business anthropology agency, pioneering the use of ethnographic research to solve cultural challenges for organizations. Worked with major clients to enhance brand strategies, adapt services to cultural contexts, and innovate through applied anthropology.

Leads user experience research within the Insights Center to improve the interaction between individuals, businesses, and financial technologies. Utilizes advanced methods such as usability tests, in-depth interviews, and A/B testing to enhance customer journeys with digital and economic tools.

Delivers engaging courses in business anthropology, UX research, and design strategy at institutions like IE Business School, LCI Design School, and La Nave Nodriza. Combines practical insights with academic rigor to equip students for real-world challenges in design and innovation.

Directed research on climate risk data and usability for EarthScan, contributing to the democratization of climate intelligence. Collaborated with users to address needs in managing climate risks like floods and extreme temperatures, supporting data-driven decisions.

Applied cultural neuroscience to food industry projects, combining qualitative research with neuroimaging data to enhance understanding of consumer behaviors and improve product-market alignment

How can I help

Qualitative and Ethnographic Research

Expertise in conducting ethnographic studies, qualitative analysis, and in-depth user research to uncover cultural and behavioral insights that inform design.

User Experience Evaluation

Skilled in usability testing, A/B testing, and Lean UX methodologies to evaluate and enhance the interaction between users and products.

Strategic Insight Develop

Ability to translate complex human behaviors into actionable strategies that align with user needs and business goals.

Cross-Cultural Understanding and Multilingual Skills

Fluency in English and Spanish, paired with cultural adaptability, ensures meaningful research across diverse user populations.

Storytelling and Stakeholder Communication

Proficient in creating compelling narratives and facilitating workshops to share research findings and drive user-centered decision-making.

Resources​

Because sharing is caring, here are some of my favorite resources for you to grab and use freely and wisely

 

Workshop Templates

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Complete Guide to Conducting Your First Ethnography

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Technique Guides

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Services

Here’s how we can work together to create meaningful impact

Project Management

Oversee and execute projects with precision, ensuring every detail is managed while keeping the focus on innovative and impactful outcomes.

Brand Consulting

Build authentic, people-centered brands by aligning your vision with the values and needs of your audience.

Marketing Consulting

Develop strategies rooted in a deep understanding of human behavior to create campaigns that resonate and drive results.

Let's Connect

Let’s collaborate and create something extraordinary,
drop me a line, and let’s connect

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